Privacy Policy

Privacy Policy

Last updated: September 2024

Middle Block LTD (“us”, “we”, or “our”) operates www.middleblock.com (the “Website”) and provides superior B2B sales and marketing solutions, particularly in video content acquisition for web publishers, content syndicators, OTT providers, and mobile operators.

This Privacy Policy outlines the types of personal information we collect, how we use it, and your rights regarding that information. We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

TABLE OF CONTENTS

1. What Information Do We Collect?
2. Will Your Information Be Shared with Anyone?
3. Is Your Information Transferred Internationally?
4. How Long Do We Keep Your Information?
5. Do We Collect Information from Minors?
6. What Are Your Privacy Rights?
7. Controls for Do-Not-Track Features
8. Do California Residents Have Specific Privacy Rights?
9. Do We Make Updates to This Notice?
10. How Can You Contact Us About This Notice?
11. How Can You Review, Update or Delete the Data We Collect from You?

WHAT INFORMATION DO WE COLLECT? {#infocollect}

Information Automatically Collected

When you visit our Website, we automatically collect certain information that does not reveal your identity, such as:

• Log and Usage Data: Includes your IP address, device information, browser type, pages visited, and timestamps.
• Device Data: Information about the device you use, including hardware model, operating system, and browser type.
• Location Data: Information about your device’s location, which may be collected via GPS or IP address.

Information You Provide

We may collect personal information that you provide to us, including:

• Contact information (name, email address, phone number)
• Business information (company name, position)

WILL YOUR INFORMATION BE SHARED WITH ANYONE? {#infoshare}

We may share your information in the following circumstances:

• With Your Consent: We may process your data if you give explicit consent.
• Business Transfers: Your information may be shared during negotiations of any merger or sale of assets.
• Legal Obligations: We may disclose your information to comply with applicable laws or respond to legal requests.

IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY? {#intltransfers}

We may transfer your information to countries outside your own, including to our servers located in Israel. We take measures to protect your personal information in accordance with this privacy notice and applicable laws.

HOW LONG DO WE KEEP YOUR INFORMATION? {#inforetain}

We retain your personal information only as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law. When no longer needed, we will either delete or anonymize your information.

DO WE COLLECT INFORMATION FROM MINORS? {#infominors}

We do not knowingly collect data from children under 18 years of age. By using our services, you confirm that you are at least 18 or the parent/guardian of a minor who is using our services.

WHAT ARE YOUR PRIVACY RIGHTS? {#privacyrights}

If you are located in the EEA or UK, you have rights regarding your personal information, including the right to access, correct, or delete your data. You can also lodge a complaint with your local data protection authority.

CONTROLS FOR DO-NOT-TRACK FEATURES {#DNT}

We do not respond to Do-Not-Track (DNT) signals at this time. However, we will inform you if our practices change in the future.

DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? {#caresidents}

California residents have specific rights under the California Consumer Privacy Act (CCPA), including the right to request information about the personal data we collect and share.

DO WE MAKE UPDATES TO THIS NOTICE? {#policyupdates}

We may update this privacy notice periodically. Changes will be effective immediately upon posting. We encourage you to review this privacy policy frequently to stay informed about our practices.

HOW CAN YOU CONTACT US ABOUT THIS NOTICE? {#contact}

For any questions or comments regarding this policy, please contact us at:

Middle Block LTD
Shtulim 59
Tel Aviv, Israel
Email: [email protected]
VAT ID: 516645199

HOW CAN YOU REVIEW, UPDATE OR DELETE THE DATA WE COLLECT FROM YOU? {#request}

You can request to review, update, or delete your personal information by contacting us at the email address provided above.