2018
Middle Block founded
Network and core platform launched in Tel Aviv. The vision: connect premium content providers to publishers who need them — automatically, transparently, at scale.
— ABOUT MIDDLE BLOCK
We sit between the world's premium content and the publishers who need it.
Built in Tel Aviv since 2015. Connecting 1,000+ content providers to 1,000+ publishers worldwide. Operating quietly behind some of the most-watched video on the internet.
5B+
Monthly impressions
1M+
Videos in network
Decade
of Building syndication
Content providers
Publishers
— OUR STORY
Premium video, distributed honestly.
Middle Block was founded on a simple belief: premium video content shouldn't have to fight for distribution, and premium publishers shouldn't have to chase content. The infrastructure should just work.
Today, that idea has grown into a syndication network connecting 1,000+ content providers — from major media outlets to individual creators — to 1,000+ publishers worldwide. Every video, tracked. Every dollar, transparent. Every relationship, vetted.
We operate quietly behind the scenes. You may have watched a Middle Block-distributed video this week without knowing it. That's by design. We measure success by what flows through the network, not by how loud our marketing is.
— OUR JOURNEY
From idea to industry.
How Middle Block grew from a vision in Tel Aviv to a global syndication network bridging publishers and content providers.
2020
Video library grows
First major publisher integrations come online. Content providers across sports, news, and entertainment join the network.
2022
VMS launched
Content providers gain a unified Video Management System for upload, metadata enrichment, MRSS feed generation, and distribution tracking.
2025
Banner year
A defining year for Middle Block.
- Reporting Dashboard introduced — monthly transparent analytics
- 1B+ monthly impressions milestone reached
- Article → Video pipeline launched — automated MP4 generation from RSS feeds
2026
Today
1,000+ content providers. 1,000+ publishers. Syndicating premium video worldwide. Operating quietly behind some of the most-watched content on the internet.
— WHAT WE BELIEVE
Our ABC. Three principles that guide us.
A
Transparency
No black boxes. Every view, every embed, every dollar — tracked and visible to creators and publishers alike.
B
Curation
We onboard content and partners selectively. Quality over quantity, every time.
C
Reliability
Premium publishers trust us with their editorial pages. We don’t break that trust.
— THE TEAM
Built by people who care about quality video.
From content recruitment to backend engineering, the Middle Block team brings deep expertise across the video industry.
Marom Yvgi
Founder & Head of Business Development
Marom has years of experience in business development with demonstrated skills establishing opportunities in video production and digital video publishing.
Aviad Duvdevany
Head of Content
Aviad is an experienced content editor and producer who has worked with creators and publishers globally. Active in the Israeli music industry as both producer and creator.
Daria Kabzina
Content Recruitment
Daria has been working with content creators for the past few years with extensive experience in social networking and communications.
Alex Smekhnov
Developer
Alexander is a passionate developer with creative thinking, experienced in AI systems and Robotics Programming.
Guido Smit
CTO
Guido is a unique backend developer with out-of-the-box ideas, emphasizing PHP (Symfony), Python, or Golang.
Yaly Sami
Operations and Accounts
Yaly has been managing platform operations for several years and knows the system inside and out — fueled by a bit too much coffee.
— OUR HOME
Tel Aviv, Israel
Middle Block is built in Tel Aviv. Operating in one of the world's most active tech ecosystems. Working with content providers and publishers across the globe.
Tel Aviv, Israel · UTC+3
— READY?
Let's talk.
Whether you're a content provider, a publisher, or just curious about how Middle Block works, we'd love to hear from you.