— THE JOURNAL

Insights, stories, and signals.

Industry analysis, partnership stories, and platform updates from the Middle Block team.

· PLATFORM

Simplifying Video Content Delivery with MRSS Feeds

MRSS feeds let publishers automate video distribution at scale — no manual uploads, real-time updates, consistent metadata across every platform. Here's how it works, and why it matters.

Guido SmitMay 4, 2026

· INDUSTRY

Prioritizing Brand Safety in Video Syndication

Advertisers are increasingly wary of where their ads appear. Here's how publishers can build brand-safe video environments — and why it matters for long-term advertiser relationships.

Daria KabzinaMay 3, 2026

· STRATEGY

Crafting Engaging Video Content for Publishers

Engagement is the heart of great video content. Here are 10 principles that separate videos viewers watch from videos viewers share.

Yaly SamiMay 2, 2026

· PLATFORM

Effortless Video Syndication: Unlocking the Key Benefits

Distributing video content across multiple platforms is complex and time-consuming. Here's how Middle Block streamlines the process — automating syndication, expanding reach, and keeping things brand-safe.

Marom YvgiMay 1, 2026

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