Contextual Matching
Our matching engine pairs videos with relevant article context, ensuring premium placement and high engagement.
— SYNDICATION NETWORK
CORE PRODUCT
Connect content providers to premium publishers worldwide.
The Middle Block Syndication Network distributes premium video content from 1,000+ content providers to 1,000+ publishers — automatically, transparently, at scale.
— HOW IT WORKS
One network. Two sides. Endless possibilities.
Middle Block sits between content providers and publishers — solving the matching problem at scale. Content providers upload their content once. Our network routes it to the publishers most likely to use it, based on context, audience fit, and category.
Publishers gain access to a curated library of premium video, with brand-safe content, automated delivery via MRSS feeds, and contextual matching that puts the right video next to the right article.
Both sides get monthly reporting through the Middle Block Reporting Dashboard — transparent reach, transparent accruals, no black boxes.
— BUILT FOR SCALE
Everything you need to syndicate at scale.
From content ingestion to publisher delivery, every layer of the Middle Block Syndication Network is engineered for premium video at internet scale.
Brand Safety Built In
Every video in the network passes brand safety checks. Filtered content. Verified sources. Premium standards.
Automated Delivery
MRSS feeds, API endpoints, and direct integrations deliver content to publishers automatically — no manual handoff required.
Global Reach
Distribute across 1,000+ publishers in over 30 countries. From major news outlets to specialty platforms.
Monthly Reporting
Track views, embeds, and accrued revenue in the Reporting Dashboard with clear monthly snapshots. Quarterly payout settlement keeps cash flow predictable.
Flexible Monetization
Programmatic revenue, fixed licensing, hybrid models — choose how your content earns. We handle distribution.
— WHO IT'S FOR
Whichever side you're on.
For Content Providers
Get your content distributed to premium publishers worldwide. No more cold-emailing media outlets — we handle distribution, placement, and revenue tracking.
- Reach 1,000+ premium publishers
- Monthly reporting visibility in the dashboard
- Brand-safe partnerships only
For Publishers
Access a curated library of premium video content with contextual matching and brand-safe filtering. Drop our feed into your CMS and start showing premium video next to your articles.
- Pre-vetted content provider network
- MRSS feeds + API integration
- Contextual content matching
— THE SYNDICATION FLOW
From content provider to publisher, in three steps.
What looks effortless on the surface is engineered end-to-end. Here's what happens between upload and embed.
01
Upload
Content provider uploads video to their channel or VMS. We automatically import it. Metadata is enriched and content is tagged for category, brand safety, and audience fit.
02
Match
Middle Block's matching engine finds publishers whose audience and content categories align. Distribution rules apply automatically.
03
Deliver
Video delivered via MRSS feed or API. Publisher embeds. Views tracked. Revenue accrues. Summarized in the Reporting Dashboard on a monthly cadence.
— QUESTIONS
Common questions about syndication.
— READY?
Join the network.
Whether you're a content provider looking to distribute or a publisher looking for premium content, Middle Block is the gateway to scale.