01 · Template
Your brand template
— ARTICLE TO VIDEO
AUTOMATED CONTENT
From articles to video. Automatically.
Middle Block's Article-to-Video tool generates broadcast-ready MP4 videos from your RSS feeds and articles. Custom branded templates, automatic processing, MRSS-ready output, full metadata included. Every article becomes a video, with zero editing.
02 · Ingest
B|
RSS feed
03 · Render
HD
04 · Distribute
MRSS
VMS
— FROM TEXT TO VIDEO
Every article becomes broadcast-ready video.
Article-to-Video transforms your written content into video — at scale, on-brand, with zero manual editing. Designed for publishers who want video alongside their articles, but don't want to staff a video production team.
Share an RSS feed or article URL. Middle Block builds your custom video template, and from then on, every new article becomes a fully-rendered video. Output flows directly into VMS for distribution through the syndication network.
It's the fastest path from text to video monetization. Built for publishers; output for the entire Middle Block network.
— BUILT FOR PUBLISHERS
Everything an automated video pipeline needs.
From flexible feed support to fully-branded output, the Article-to-Video tool is engineered for publishers who treat video as a content stream, not a one-off project.
Feed Flexibility
Supports any RSS feed format. Seamless integration from your end. Drop us your feed URL, and we configure the pipeline.
Custom Templates
Each client gets a branded template designed by our team. Logo, color scheme, typography, motion design — fully custom, fully on-brand.
Rich Metadata
Output videos include all metadata generated from the source RSS feed — titles, descriptions, tags. Critical for contextual placement and SEO.
Fully Automated
Once the template is set, the pipeline runs continuously. New article published → new video generated within hours.
MRSS-Ready Output
Generated videos flow directly into MRSS feeds and VMS. No manual handoff. Distribution-ready by default.
Scalable Volume
Whether you publish 5 articles a week or 500 a day, the pipeline scales. Built for publisher-volume content.
— WHO IT'S FOR
For publishers who want video — without the production cost.
For News & Editorial Publishers
Turn breaking news, opinion pieces, and analysis into video automatically. Keep your editorial cadence; let Middle Block handle video production.
- RSS-driven pipeline
- On-brand templates
- MRSS feed output
For Content & Vertical Publishers
Sports recaps, market analysis, lifestyle pieces — any content vertical can become a video stream. Middle Block builds the pipeline; you focus on the content.
- Vertical-specific templates
- Bulk article processing
- Distribution-ready output
— THE PIPELINE
How Article-to-Video works.
Template once, then let the pipeline run on every new article.
01
Template Creation
Our team builds a custom video template for your brand. Logo, colors, typography, transitions, animations — designed once, reused forever. Templates accessible via VMS.
02
RSS / Article Ingestion
Share your RSS feed URL or article section. Middle Block ingests the content, extracting title, body, images, and metadata.
03
Video Generation
The template renders against your content. Output: branded MP4 with title cards, image transitions, music, and metadata. Full HD, broadcast-ready.
04
Distribution
Generated videos flow into VMS and MRSS feeds. From there, the syndication network delivers them to publisher partners. Your articles, syndicated as video.
“Article-to-Video changed how we think about content velocity. Every article we publish now has a video equivalent — automatically, on-brand, ready for syndication. It's a force multiplier.”
Editorial Lead
Major News Publisher
— QUESTIONS
Common questions about Article-to-Video.
— READY?
Turn your articles into video.
Custom template. Automated pipeline. Distribution-ready output. Built for publishers.