— FOR PUBLISHERS

Premium video, ready to embed.

From OVPs to news outlets, Middle Block delivers a curated library of premium video content via MRSS feeds, APIs, and direct integrations. Brand-safe. Contextually matched. At scale.

Get Access See How It Works

health

Natural Remedies for Common Cold

2.3M views · 4:32

entertainment

Indie Band Spotlight

1.04M views · 6:18

news

Bananas That Don't Turn Brown

892K views · 5:47

tech

Latest Laptop First Impressions

1.8M views · 7:21

entertainment

Celebrity Game Show Highlights

645K views · 3:54

news

The Woman Who Brings Shoes to Students

978K views · 8:12

lifestyle

Scottish Pageant 2025 Profile

421K views · 5:33

health

Animal Therapy for the Elderly

1.5M views · 9:45

business

Commercial Truck Safety Tests 2026

332K views · 6:08

business

Electric SUV Performance Review

756K views · 5:22

business

Holiday Flight Disruptions Continue

1.1M views · 4:18

news

Are Reward Charts Harming Kids?

887K views · 7:53

+ 1,000,000+ more videos in library

— BUILT FOR PUBLISHERS

We're built for the publishers shaping how video gets distributed.

Premium publishers face a constant tension: editorial pages need video to drive engagement and revenue, but maintaining a video production team is expensive. Sourcing high-quality content from third parties is risky. Brand safety is a constant concern.

Middle Block solves that. We provide a curated library of premium video content from 1,000+ content providers — pre-vetted, brand-safe, organized by category, audience, and context. Available via MRSS feeds (no engineering needed), APIs, or direct integrations.

From OVPs to news outlets to specialty publishers, the world's leading distribution platforms trust Middle Block to deliver premium video that performs.

— WHAT YOU GET

A premium video stream, on demand.

Everything you need to add premium video to your editorial workflow — without the production cost.

Curated Premium Library

1,000+ content providers, 1M+ videos, organized by category. Sports, business, entertainment, news. Whatever your editorial needs, the library has it.

MRSS Feed Integration

Subscribe to feeds by category. New videos appear automatically. No code, no engineering, no ongoing maintenance. Drop-and-go integration.

Contextual Matching

Our matching engine pairs videos with relevant article context. Premium placement. High engagement. Better ad fill rates.

Brand Safety Verified

Every video in the network is pre-vetted. Filtered for brand safety. Verified at source. Your audience and your advertisers are protected.

— THE RIGHT TOOLS

Three tools, designed for publishers.

Middle Block's product suite covers every step of the publisher workflow — from sourcing content to creating new content streams from your existing articles.

Syndication Network

Access the full library of premium video content. Subscribe to category-based MRSS feeds. Embed via your existing video player. Done.

Learn more

Article → Video

Already have premium articles? Turn them into video automatically. Middle Block builds a custom template; every article becomes a video for syndication.

Learn more

Marketplace

Browse and license premium video content from our network of content providers. Connect with creators, embed instantly.

Coming soon

— READY?

Premium video, on tap.

Whether you're an OVP serving thousands of sites or a single publisher building out video, Middle Block is your content stream.

Get Access Talk to Our Team